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What a blast of a year, launching new designs, going to festivals, meeting with some truly amazing people, and now to put the cherry on the cake, the launch of the new range of fishing tshirts, for fishermen and fisherladies (yup, gonna be a load more of these in this category) ladies and gentlefins, clap your clams, because this is just in time for Christmas 2016, it’s time for the Fishpocalypse!

If you are looking for a stocking filler for that special fisherman in your life, then a fish theme tshirt is all you need, sharks, whales, dolphins and even an octopus on a tshirt, and all in a great seasonal tshirt theme.

Introducing to you the first in the Fishpocalypse range… Bethlehem-on-Sea





From the deep blue ocean comes a nativity tale that many didn’t even know took place.

We find ourselves in a little town called Bethlehem-on-Sea where the carpenter Whalesef and his partner Maryfina have delivered to the sea the baby Octus. Their journey was not an easy one, many shells and caves were full during the great counting of fish in the city, but a kind clam colony provided a fitting clam-shell for their use.

The tale continues with a visit from three wise sharks from the eastern sea board, who bring gifts from another world as they pay homage to the young Octus. The gifts include a bottle of powerful fluid gifted from of a floating creature filled with non-finned fish, which is said to be able to ensure uninterrupted rest. Second, a decoration which could be worn around the head, or fin (tales told in the non-sea foretell of non-finned creatures carrying six small containers in this ornament, which when consumed provide considerable intellect and charisma)  and finally a clearance gift, one which the non-finned creatures have used to clear large areas of the finned world of structures and habitation.

We will be getting them into the shops next year, all good tackle shops will stock them and we’ll list the shops on the site as we go, but for now, they are available online.

Take Me There

The range was inspired when we met with a great new graphic designer from Serbia, Nemanja Jovanovic, who “gets it” – yup, all the madness that rattles around in the Grand High Wizard of Abracadabra Clothing’s head on a nightly basis – he gets, and has been instrumental in bringing our new range of Fishpocalypse designs to life, thanks bud!